Refresh when the foundations still fit
A focused refresh suits a site whose purpose and structure still work. Update important pages, improve mobile reading, clarify navigation and make contact easier. Agree the pages and journeys included.
Redesign when the story has changed
A new brand, audience or service offering may need a new content structure and visual direction. Begin with the questions customers ask today, then review a design before rebuilding the full site.
Modernize when maintenance is the problem
If routine changes are difficult or the previous provider cannot continue, assess the current platform and access first. A modernization scope should state what stays, what moves and how ownership will transfer.
Prepare for a provider handover
Bring the public URL, priorities, content ownership information and a list of important pages. Share access through an agreed private process, not a public inquiry. Confirm how the domain, content, customer journeys and future updates will be handled.